Partner With SportPesa
Affiliate partnerships connect publishers and audiences with betting products through tracked links and approved marketing material. A suitable partner should be able to explain the platform accurately, reach adult audiences and comply with advertising, privacy and responsible gambling requirements.
Quality matters more than raw traffic volume. Useful partners create original content, disclose commercial relationships and avoid misleading claims about bonuses, winnings or guaranteed outcomes. They also prevent promotion to minors and respect geographic restrictions.
Commission Structure
Affiliate programmes commonly use revenue share, cost-per-acquisition or hybrid arrangements. Exact rates, qualifying actions, negative carryover rules, payment thresholds and reporting windows depend on the signed programme terms. Prospective partners should review those terms before sending traffic.
A fair commercial review should cover how net gaming revenue is calculated, which deductions apply, how chargebacks are treated and when commissions become payable. It should also explain whether dormant accounts, duplicate registrations or self-excluded players are excluded from commission.
Partners should not assume that a headline percentage represents the final amount payable. The contractual definition of qualified activity is more important than the headline rate.
How to Join
Prepare a clear description of your website, channels, target audience, traffic sources and compliance process. Explain how you verify that audiences are adults and how you label promotional content. Provide accurate business and payment information for due diligence.
After approval, use only authorised tracking links and creative assets. Test each link before publication, keep destination pages relevant and monitor whether campaign wording still matches current offers. Remove expired claims promptly.
Use reporting data to improve relevance rather than increase pressure. Strong affiliate content helps users compare products, understand conditions and make informed decisions.
Why Promote Responsibly
Responsible promotion protects users, publishers and the operator. It reduces complaints, lowers the risk of misleading advertising and supports long-term audience trust. It also creates better commercial outcomes because informed users are less likely to register with false expectations.
Every promotion should include an age restriction, risk warning and clear terms where required. Bonus language should state that conditions apply. Content should never frame gambling as a solution to financial problems or as a certain source of income.
